Ads!!!! They fill our world and minds..

This ad is for a company named Clear who sell shampoos and body washes. The advertiser wants us the viewer to find the whole thing funny in hopes that we'll remember they made us laugh next time we go for shampoo but even then you'll still probably go with Pantene. The advertisers to me thought that making this a dirty minded witty pun would gather attention for the product and their sales would go up but this is the first time I've even heard of the brand. I think that this ad is targeting a younger more immature audience that would find it funny and pressure their parents into buying it for them. I know this because usually prepubescent boys are known for their immaturity and the high levels of dirty thoughts that constantly go through their minds. The neutral color scheme apart from the duck and actual product is very prominent because the first thing your eyes jump to is the duck and once you look at the duck you start to wander what the ad is about and look at the bottle of what to you appears to be shampoo.The big bold letters of D_CK stand out immediately and make you think of anything but duck. Because its bold and big our eyes are drawn to it and we wander once again. "Nope.It's just a duck" is the next most important art of the text because it's the second biggest and boldest making are eyes read that after reading D_CK. The fact that the duck is one of the smallest components makes it hard to believe that the advertisers where actually talking about just a duck.  The actual product seems to be the least important part of the actual ad which is wrong, like the thing you're selling should be the thing most prominent but no a dirty joke is what the advertisers are expecting will bring in more costumers. I think that for a little bit it will bring more costumers but once the costumers realize that they no nothing about the product other than you shower with it, the costumers will start to lose interest and go back to the brands that they are devoted to. In the end they will have wasted more money on promoting the actual product to immature 12 year old boys rather than building a name for themselves as something else that isn't just the company with dirty jokes. The only thing really that makes this ad memorable is that I got to learn about a new company that I will not be purchasing from. Based on the list provided from Jib Fowles' Advertising's 15 Basic Appeal this ad appeals to the consumers need to satisfy curiosity as the first part D_CK makes you extremely curious about what the advertiser is trying to sell you. But unfortunately I think that it doesn't do a very good job of informing the consumer about what they are actually buying. I think that this ad leaves you with a sense of curiosity even after seeing the ad which might be a good thing because if someone is curious enough to buy the product to see what it's like the ad has done it's job.I think that this ad uses the common advertising technique of glittering generalities because its completely assuming that everyone that sees this ad has a dirty mind and think of something else besides Duck which I think is a risky generalization but I think it might have worked in their favor. ☺